After setting the scene upon an outdoor advertising campaign last December, real estate developer and innovator Inertia has landed the OOH arena with a branding out-of-home campaign to strengthen its positioning one more time on the roads of Cairo, Egypt. The creative visuals have this interesting vibes with the brand’s name mixed in a repetitive pattern, distributed among the billboards’ big formats with a hint that this is Inertia by the font and colors of the brand that we are familiar with. Other visuals dare the audience to “Do what can’t be done” according to the ad copy that also ads “Defy gravity”. The branding campaign indicates that maybe something is being cooked at Inertia. The campaign was spotted during the second week of February, using billboards, uni-poles, mega-signs in multiple locations across Greater Cairo.
