Media Producer Hob Agency and Kayan Group have recently launched a new OOH campaign to promote a double concert of top artists Elissa and Wael Gassar. The ads portray both stars surrounded by ad copy that informs viewers of the details of the concert at the Nile Ritz Carlton. Part of Kayan Summer Nights, and sponsored by Kayan Group as well as PMG, Top Mix and Evergreen Travel, the campaign uses Large and X-Large uni-poles, Gates, and T-poles in several locations across the Greater Cairo.
