Jebal EL Sokhna by Pioneers Real Estate (PRE) is making a remarkable appearance on the roads of Cairo, Egypt to spread their wings with a branding OOH campaign, using cheerful colors and well-distributed outdoor media plan. The campaign is using solid and strong colors, filling the billboards with joyful vibes to introduce their logo in a huge font, with multiple hashtags that describes every color such as “#Cheerful orange”, “#Healthy Blue”, “#Jolly green” to refer that Jebal is where you can spend your hot vacation, relax as much as you can, in addition to getting freshened. Using uni-poles, billboards, mega-signs and double-decker poles to show up with their huge media plan, the campaign was out there during the second week of February in lots of locations across Greater Cairo.
