Veteran institution Al Ahram Advertising Agency landed the OOH market with a new outdoor advertising campaign to make its latest event The Capital of Hope pop on the billboards of Cairo, Egypt. To make the New Administrative Capital Egypt’s new destination for mixed-use projects, the advertiser has organized this event to grant “The biggest investment opportunities and the largest real estate developing companies in Egypt”, where you can enjoy all of this “At the first specialized event in the New Administrative Capital”, in addition to placing the date and location of the event in the ad copy. The simple visuals have a mesmerizing view for the capital at night, offering “Unprecedented offers & opportunities to purchase in the New Administrative Capital during the event duration”. The bottom space has the organizer’s logo, adding their platinum sponsors OUD, ACUD, La Verde, Castle Development, El Attal Holding, in addition to the golden sponsors such as inizio, Paragon, Zavani, Mardev and more. The campaign popped up on the roads during the second week of February and can be seen on uni-poles, billboards, and double-decker poles in many locations across Greater Cairo.
