Event planner Arabian German for Exhibitions has been seen on an outdoor advertising campaign, promoting three different exhibitions of the same industry on the billboards of Cairo, Egypt; the 4th international exhibition for construction and building materials, the 11th edition of Metal & Steel - FABEX and finally the 11th edition of winDOOREX EXPO, similar to their last year's OOH campaign in March. The three occasions are using event marketing strategy, not to forget that it all takes place at the same time, on the same dates, and in the same place; Egypt International Exhibition Center (EIEC). Egypt Projects; one of the world-class construction events, specialized in the building industry in Africa. The event is combining all the industry's decision-makers, contractors, and partners under one roof. The visuals convey a dark blue and yellow background with an ad copy that states the name, dates, and location of the event. Parallel to Metal & Steel ME’s 10th anniversary with FABEX Middle East, the 11th edition of Metal & Steel is introducing the fully-fledged platform for suppliers, steel, manufacturer, and machinery companies. The event aims to provide their exhibitors a chance to advertise their products, technology, and more to crown their years of success in presenting a gateway for steel fabrication and steel industry in the Middle East region. The ad reflects the strong atmosphere of the steel industry in dark colors. Finally, the last event announced is winDOOREX, the 11th international exhibition for glass, aluminum, windows, doors, and façade. The visuals announce the information related to the event on a dark background, in addition to its dates and sponsors. The event attracts more than 9,840 visitors yearly, 286 exhibitors and has over 10,070 exhibiting spaces. Using billboards, mega-signs, double-decker poles, and uni-poles, the campaign saw the light during the last week of January in various locations across Greater Cairo.
