Using their famous red and blue monkey Dango, Danone has returned to the OOH scene, since their 2017 OOH appearance to brand and spread more awareness about their full-of-vitamins juice Dango on the billboards of Cairo. With a red background to fit their brand identity, increases children’s appetite and spread joy, Dango is standing there having fun and in his hands lies the named after him juice. Stating in the ad copy that Dango is “The only juice with Vita-Iron”, also listing other vitamins to guarantee for the parents that this is a quality-rich product. Appearing during the first week of February, the campaign was launched on uni-poles, mega-signs, double-decker poles in multiple locations across Greater Cairo.
