Real estate developer Pyramids Developments has reposted an OOH campaign to reinforce their project La Capitale in New Capital on the roads of Greater Cairo. Reinforcing that “Trust comes from business” as mentioned in the ad copy; the developer is using the same visuals to show their under-construction building sites to the Egyptian market. The bottom side has the advertiser’s hotline as a CTA. The campaign was reposted again in the first week of February, using mega-signs and double-decker poles in various locations across Greater Cairo.
