Fast-food chain Cook Door has landed the OOH arena with a new outdoor advertising campaign to announce and promote their amazing sandwiches Grinder on the billboards of Cairo, Egypt. Displaying the “Chicken Grinder”, Philly Cheesesteak Grinder” and “Shrimps Grinder” as mentioned in their ad copy, Cook Door is using its branded colors to stimulate its audience’s appetite and dark background to reflect exclusivity. The bottom side has its hotline as a CTA and its partners in crime Coca-Cola & Farmfrites. The campaign saw the light during the first week of February on uni-poles, billboards, mega-signs, and double-decker poles in many locations across our beloved Greater Cairo.
