ERA Commercial Egypt’s business park Paragon has been seen on the billboards of Greater Cairo, releasing a promotional outdoor advertising campaign to reveal their new offers for the office building in New Capital. Paragon expands their market reach into new demographics by announcing their “Cityscape Egypt”; the gateway to the local and regional property market for investors and homebuyers, office building offer “Starts now” on petrol colored background, adding a 3D conceptual design of the commercial building to give the brand’s targeted audience an overview of the exterior look of the project. Using a call-to-action, the advertiser added their logo and introduced Builderia Development’s logo for the very first time on Cairo’s billboards, in addition to the first party’s hotline for any needed information. The campaign popped up on the roads during the last week of January, using double-decker poles, un-poles, mega-signs and billboards in various locations across Greater Cairo.
