Rising real estate developer Maven Developments has appeared again on the billboards of our beloved Cairo, Egypt to promote their first-ever vacation project Baymount in Ain Sokhna, listing the reasons why this project should be your next summer’s distention. The campaign is using half 2D paintings, half sketching to show people that this drawing can come to life and become true, listing many advantages and properties of the vacation project such as “Because you deserve a sea view from every room”, “Because your kids need their playground”, “Because your view looks better from 240 meters high”, “Because a beach is better with five-star services” and finally “Because you should cherish nature”. The well-created ad copy comes in the English language which is a smart way to narrow your target audience by their lifestyle. The campaign was released during the second week of February, using double-decker poles, uni-poles, and billboards in many locations that complement their huge OOH media plan across Greater Cairo.
