Undertaking a mandate to provide quality residences spanning all classes of the social economy, Al Waly Urban Development has launched a new outdoor advertising campaign to promote their residential project Veranda on the billboards of Cairo. “Simply living” according to their ad copy is Veranda’s slogan to reflect the comfortability they give people. As for the visuals, it have a conceptual design of the project itself to give the audiences an overview of the project, while the bottom side includes their installment plan and hotline for any further inquiries. The campaign was on the ground during the first week of February and can be seen on uni-poles in different locations across Greater Cairo.
