Warming up before the spring season to keep in touch with their audiences; real estate developer Madaar Development has promoted AZHA Ain Sokhna on an outdoor advertising campaign to appear on the billboards of Cairo, Egypt. Reflecting elegance, exclusivity and sophistication, AZHA is using a dark background of the deep sea to embrace their ad copy that indicates “AZHA Ain Sokhna”, “Drift away to a magical place”, insisting that they own the “Perfect homes”, and adding their hotline at the bottom for any further inquiries. The campaign saw the light during the last week of December, using double-decker poles and a combination of uni-poles in various locations across Greater Cairo.
