Multinational information technology Hewlett-Packard (HP) has visited Cairo’s billboards with their latest outdoor advertising campaign to present their laser printer. Using transactional marketing strategy, HP is allowing you to “Save up to 80% of the total cost of the HP ink”, where you can hit “5,000 papers produced on first use before refilling the printer once again”. As for the visuals, it shows the product in a big noticeable size. Spotted during the first week of January, the campaign is on double-decker poles and uni-poles in different locations across Greater Cairo.
