After wishing everyone a blessed Ramadan on an OOH campaign with Tippo last May, automotive dealer Dynamics is returning to the outdoor market with a promotional outdoor advertising campaign for Fiat Tippo, offering special promotions on the billboards of Cairo. In anticipation of the New Year’s offers and promotions, Fiat is also wishing their audiences a “Happy New Year” with “New prices for the new Tippo” adding the starting prices in the ad copy as well in Arabic. Regarding the visuals, it have the brand new Tippo in two different colors, showing their front and back exterior design to the billboards viewers. Popping up on the billboards during the first week of January, the campaign is using uni-poles and double-decker poles in various locations across Greater Cairo.
