Real estate developer Constructa is back to the OOH scene to brand their full services mall in New Capital, The Walk Mall with an outdoor advertising campaign, after the launching campaign of the same project back in 2019. The campaign’s goal is to reinforce their commercial project on Cairo’s billboards, using their distinguished logo, displaying it in a big size, while the ad copy plays a vital role as the protagonist of the campaign, announcing that they are finally “Delivering in 2021”, “The Walk Mall New Capital”, adding “First to build”. The campaign was released during the first week of January, using double-decker poles in different locations across Greater Cairo.
