Italian sanitary ware manufacturer Calpeda, advertised by El Shark Engin. & Agencies Co. has appeared in the OOH market with an outdoor advertising campaign to brand themselves on the billboards of Cairo, after years of absence since their OOH campaign in 2017, this time they are returning to the 2017’s prices for real. With a flashback to the years of low prices, Calpeda is turning to transactional marketing tactic to increase their ROI, promising their audiences that “The 2017’s prices are back”. While the visuals are exactly similar to their previous campaign and appearances in the Egyptian OOH market to guarantee that you remember them immediately when you see their evergreen signature design. The campaign was out there during the third week of January, using billboards and uni-poles in many locations across Greater Cairo.
