One of the innovative players in the Real Estate Industry has hit the roads this month with a branding outdoor campaign that spreads on the major roads of Greater Cairo. Playing with the brand’s colors, the ads showcase the brand’s logo and slogan “Breaking the norm” over different backgrounds in a minimalist, elegant way. With uni-poles and double-deckers, mega-signs, the campaign can be seen in strategic locations across the city. We are expecting new campaigns from this developer showcasing their projects soon!