After their last OOH campaign in September, Uber Egypt has been on the roads of Cairo to reinforce Uber Bus, stressing on its availability everywhere on an outdoor advertising campaign. Displaying their services through Cairo’s billboards, Uber is using the OOH market to deliver a message about their buses which are “At every station” adding a little about the experience itself, ensuring that you will “Arrive comfortably”. Spotted during the first week of January, the campaign uses uni-poles and billboards and consecutive double-decker poles in various locations across Greater Cairo.
