Pretzel expert and snack provider Pretzo has been appearing on the roads lately to make some noise for their delicious products and different flavors, after supporting our national team on an outdoor campaign last July. Using red background since it’s one of the main colors that raises people’s appetite and the yellow color to spread energy and youth as they are the brand's largest target audience, Pretzo is exposing their different flavors next to each other, their tagline as the “Pretzel experts since 1993” and finally the advertiser’s logo. The campaign started to pop during the third week of December on mega-signs, double-decker poles and uni-poles in various locations across Greater Cairo.
