The first Real Estate exhibition focused on promoting investment among the many Egyptians working and living abroad will take place from 14th to 17th July. The ads showcase a happy young couple by an apartment block, surrounded by long ad copy over a red dark background. Many details focused on offering investment opportunities in summer chalets and family villas for Egyptian expats as well as Egyptians living in Egypt, along with the date, location and opening hours of the exhibition. With Large and X-Large uni-poles, Flags and Digital billboards, the campaign can be spotted in different districts across the Greater Cairo.