After their OOH campaign for Einbay, real estate developer NEWGIZA has released a new outdoor advertising campaign to promote their new project G-Town on Cairo’s billboards. The mysterious campaign is stressing on elegance and exclusivity with their black background, adding the name of the project in a huge font “G-Town” to spread awareness about the newly-arrived brand in the OOH market, using minimal ad copy to state “G-Town is for people” who are like their brand Electric, Dynamic and Vibrant. The campaign surfaced during the second week of December, using uni-poles and billboards in different locations across Greater Cairo.
