Emirati-Egyptian Real Estate developer Emaar has launched a new OOH campaign for their summer project Marassi on the North Coast. Set to become an upscale international destination on El Alamein coastline, the project has been inspired by six different Mediterranean lifestyles and offers a community of different neighborhoods that caters for every holiday seeker’s needs. The ads showcase a variety of conceptual images with Greek elements, such as olive branches, white-washed houses with blue doors and windows like in the Cyclades, and lavish bougainvillea. The ad copy simply reads “The Greek is coming”, obviously referring to one of the styles that has served as inspiration for the project. This stylish and elegant campaign spreads throughout the Greater Cairo with uni-poles, Lightboxes and double-decker poles in various locations across Greater Cairo.
