After a year since their last outdoor advertising campaign, Egyptian developer Tabarak Holding is back to the OOH scene with a new branding out-of-home campaign to spread more of themselves on the billboards of Cairo to highlight Capital East Residence and 90 Avenue. The developer that disappeared for a long time has to do a strong come back to refreshes the billboards viewers’ memories and force back their dominance in the market. The visuals have a white background to represent new beginnings, announcing an amazing effort “Up to 28%” applicable in “Cairo – Riyadh – Jeddah – Kuwait – Abudhabi”, in addition to Ninety Avenue and Capital East Residence’s logos parallel to the advertiser’s. The campaign was released during the third week of November, using uni-poles and mega-signs in many locations across Greater Cairo.
