Hitting with Nova 3 & Nove 3 AI on an OOH campaign in 2018, then Launching Huawei P30 Pro | P30 Lite on Cairo’s billboards last April; Chinese multinational technology company Huawei announces the release of Huawei Nova 5T to surprise their audiences on an outdoor advertising campaign. The campaign is announcing the product launch of Nova 5T on a white background, stating in the ad copy “48 MP five AI cameras” adding “Kirin 980 | 8 GB RAM”. Other visuals have the mobile device with its dazzling noticeable color, amazing textures and reflective design, in addition to their fantastical multi-layered 3D effect on a flat surface and the amazing Huawei Watch GT 2. The campaign was released during the second week of December, using uni-poles and double-decker poles in various locations across Greater Cairo.