Inspired by Nature’s secrets and components; Semak For Cosmetics has launched a new outdoor advertising campaign to announce that the kids' personal care brand is releasing a beauty pageant in Egypt. The campaign is using event marketing strategy with a light background, featuring a little girl dazzling and looking super cute because she is getting ready for “The biggest beauty pageant for kids in Egypt” adding a hashtag that says “Penduline’s_beauty_queens”. The bottom side has their advertiser’s logo and hotline for any further information. Released during the first week of December, the campaign uses uni-poles and billboards in many locations across Greater Cairo.
