Using B2B marketing strategy, real estate developer Pyramids Developments has released an outdoor advertising campaign to let you know that you could have your personal office at Paris East Mall, following their OOH campaign to reinforce for the same project. The campaign has the same design template they use every time to build a visual connection with their recipients, this time they are listing the payment conditions and plans for you to own your office. The bottom side has their logos and hotline for any further information. The campaign started to spread during the first week of December, using double-decker poles and mega-signs in various locations across Greater Cairo.
