Real estate developer with a clear business strategy to penetrate the real estate industry; Memaar Al Morshedy has hit the roads of Cairo, Egypt with an outdoor advertising campaign to promote their residential project Skyline, after their last OOH campaign for Degla Mark during last April. The huge media plan is displayed over different prime locations to show a 3D conceptual design on the residential project, spreading luxurious and sophisticated vibes with “Skyline”, known as the “Largest infinity pool in the world”, in addition to “Largest residential building in the world” according to the ad copy. The bottom side has the advertiser’s logo and hotline for any further information needed. The massive campaign was released during the first week of December, invading the roads with a huge number of ad faces distributed among the Ring Road, using uni-poles, double-decker poles, mega-signs and billboards in many locations across Greater Cairo.
