Luxury automobile brand that targets the elite car enthusiasts, Lexus has been on the billboards of Cairo again after a year of zero OOH activity, since their campaign launch in Egypt last year, this time introducing the Lexus LX570 & ES350 for 2020, brought to Egypt by Toyota Egypt. “Experience the amazing” of the luxury brand on a dark background and the LX570 in an attractive silver, while the ES350 comes in hot red. The LX570 SUV is known for its high performance and power crafted to command on the roads of Cairo, Egypt, while the ES350 is a sedan with a bold interior and exterior style, excellently refined. The bottom sides of all the ads have the brand’s logo, in addition to their website as a CTA. The campaign started to take off during the first week of December, using uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.
