Parallel to their cross-promotion campaign with Glovo; one of the most successful organizations in the Middle East region Americana Group has released an outdoor advertising campaign to promote KFC’s festive buckets on the billboards of Cairo, Egypt. The visuals have a vibrant background with KFC’s branded red color that is known for increasing the apatite according to the psychology of colors. Also, a bokeh light effect is displayed on a wooden surface that goes with the whole palette. The delicious bucket is attracting the eyes with its components and the ad copy states “Festive buckets” from “KFC”. The bottom side has its website URL as a call-to-action for viewers to order online, directly from the website. The campaign surfaced during the first week of December and can be seen on uni-poles, billboards and double-decker poles in multiple locations across Greater Cairo.
