Right after introducing their whole new product Chipsy Playz on an OOH campaign, PepsiCo Egypt carries on with its mission to spread Chipsy’s products on every billboard in Greater Cairo, this December they are bringing two new flavors for Forno Fusion. The awareness campaign is using a wooden background in the visuals with different tones of the brown colors and different bags of chips standing there. The ad copy says “Two new flavors”, elaborating “Baked for the best taste”. One side of the visuals has Chipsy’s and Forno’s logos. The campaign surfaced on the ground during the first week of December and can be seen on double-decker poles, uni-poles, mega-signs and billboards in various locations across Greater Cairo.
