Private and independent institution of higher education Paris École Supérieure Libre des Sciences Commerciales Appliquées (ESLSCA) gets back to the outdoor scene with a new outdoor advertising campaign to promote their MBA program, inviting everyone to “Compete globally”. Known for being one of the “Top-ranked business schools in Europe”; ESLSCA has always given attention to different level of education through the billboards of Cairo with their OOH campaign to introduce their undergraduates program, their college degrees on an outdoor campaign last August and now presenting their post-graduates program for business students to announce the “Admission is open” for the “MBA” which refers to “Master of Business Administration” where you can “Compete globally” as mentioned in the ad copy. The visuals go along with the ad copy well, with a dark blue background that represents the universe and a portrayed globe to give you a sense of studying abroad. The bottom side has its locations “Mohandessin, Heliopolis, Alexandria and Pyramids Heights”, along with their hotline as a CTA. Released during the last week of November, the campaign was seen on uni-poles, billboards and double-decker poles in various locations across Greater Cairo.
