Satisfying different social classes, tastes and personalities, Toyota Egypt has announced its pickup truck Toyota Hilux on the billboards of Egypt, following its outdoor advertising campaign for Toyota Rush. Splitting Egypt’s billboards into two, the visuals show one for elegance and chic appearance, in addition to the other, representing strength and power. On one side there is a back shot to the car model and an ad copy that says “صلابة هاي” which means “A high strength” and the other side with a front shot to the automobile and a copy that continues “شياكة لوكس” which translates to “An elegant appearance” blending the Arabic copy to create the two words to create the suffix and priffix of “Hilux” in a creative twisted way. The big campaign started to hit the streets during the first week of December, using uni-poles, mega-signs, billboards and double-decker poles in various locations across different governorates of Egypt.
