Luxury real estate brand Sarai by Madinet Nasr for Housing & Development (MNHD) follows the lead of Canava Springs OOH campaign with another parallel outdoor hit to brand themselves via the billboards of Cairo. To launch a huge OOH campaign with just your brand name and the most minimum ad copy in several prime locations, you need to be no stranger to the outdoor scene with different previous campaigns that played a vital role in your branding process for your identity and awareness towards your services. Sarai is using a white background to reflect the clarity and new beginnings with their name in a huge font and the word “Mansions” underneath; other visuals have “Gated estates”, one more visual dedicated only for their website URL and hotline as a clear call-to-action for the billboards viewers. The campaign can be seen on a combination of billboards, butterfly double-deckers, double-decker poles, and uni-poles that appeared during the first week of December in prime locations across Greater Cairo.
