Carrying on with their active outdoor strategy to keep promoting OPPO Reno2 Series on Egypt’s billboards and to announce OPPO Reno2 F; the mobile devices corporate is using celebrity branding marketing tactic to feature Egyptian Singer Mohamed Hamaki to their ongoing campaign, following their creative outdoor campaign asking everyone to magnify the moment. OPPO is targeting two different audiences with OPPO Reno2 and OPPO Reno2 F, featuring Egyptian’s sweetheart and singer Mohamed Hamaki to be the brand ambassador of the two mobile phones in this elite series. The visuals introduce the two devices and the star appears in a dress-to-impress look, holding them, taking some pictures and having fun. Worthy to be mentioned that the campaign has an out-of-home appearance at Cairo International Airport with a fascinating combination, causing the series to pop up and shine with a common ad copy that says Difference in a click, referring to their amazing Quad Camera one more time. The campaign was out there during the first week of December, using billboards and uni-poles in many locations across Greater Cairo and our beloved Alexandria.
