Understanding how their audiences are filling a wide range of the Egyptian community; one of the leading telecom operators Vodafone has released an outdoor advertising campaign to promote one of their most popular tariff Felx, pleasing all different kinds of their clients. Vodafone telecom operator is known for using celebrity endorsement marketing strategy, as they used this strategy in particular on Cairo’s billboards over more than 15 times since 2016 and till now. This time they are bringing six different famous families that you will see yours in. El Helw, represents the late lion tamer Mohamed El Helw, tanta’s leading patisseries family El Beshbeshi are featured in the ad, then we find retired football player Ali Abo Gresha and his sportive family of 7 generations, Egyptian hairdresser Rabei’s family has decorated the billboards of Cairo next to the one had us drooling with his finest Mulukhiyah in town Al Prince and his family. With a huge media plan to reach its wide target, the campaign was launched during the first week of December, using billboards, uni-poles and double-decker poles in many locations across Greater Cairo.
