Car dealer Al Mansour Automotive is presenting its progressive and contemporary sedan MG5 to the OOH market for the first time on an outdoor advertising campaign, announcing its starting price and luxurious driving experience, parallel to dealer's OOH campaign for Opel Grandland. With a bold design, a comfortable interior experience, impressive power and performance, an exterior that pops on the roads, great safety and advanced technology; MG5 is the automobile that has it all. The visuals show the car in a still shot on a dark background that makes the car shines with its sophisticated yet edgy look, while the ad copy says “MG5”, and a call to action for the billboards viewers that says “Drive in luxury”. Other visuals display the car’s interior design that will fit your family perfectly. The bottom side has the automotive dealer’s logo and hotline for more information. The campaign was released during the first week of December, on mega-signs, double-decker poles and uni-poles in various locations across Greater Cairo.
