With a creative multi-channel campaign to display their new offers and promotions; Mahgoub is back to the OOH arena after disappearing for a whole year since its outdoor campaign in 2018, this time the Egyptian ceramic brand offering a promotion for each and every one. Whether you are a newlywed, an old married couple or a middle-aged young lady who wants to redecorate her home, Mahgoub has tailored his OOH campaign and offers to fit everyone, widening its target audience to every Egyptian out there to maintain its ROI up in the air. The visuals have shots from their TV ad, displaying “A new discount experience that fits everyone” as mentioned in the copy. The campaign was on the streets there during the first week of December and can be seen on the same locations as their 2018’s campaign; a combination of double-decker poles and billboards, in addition to uni-poles and mega-signs in several locations across Greater Cairo.
