Egyptian olive oil producer Zitouna is hitting the roads of Cairo with their awareness outdoor campaign to bring their only and leading product to the OOH market, dropping “A symphony of taste” on the billboards of Greater Cairo. Spreading awareness about their product to let their audience up-to-date when it comes to their healthy olive oil; Zitouna is displaying its products on a green background that complements and fits their product nature to be the showcase of their different shaped olive oil packages. As for the ad copy, it informs that the brand is “A symphony of taste”. The bottom side has all of their contact information as a call-to-action for the billboards viewers. The campaign was launched during the first week of December on uni-poles, mega-signs and billboards in various locations across Greater Cairo.
