As promised to reveal what lies beyond Landmark Sabbour’s teaser OOH campaign that was released in late October; the leading real estate developer was cooking a mixed-use project named 1-Ninety to advertise their offices, retail, hotels, and hotel apartments. Keeping the same brand identity they gave to 1-Ninety since the teaser, Landmark Sabbour is using the same colors and design template to give the billboard’s viewers the chance to connect the dots and link the teaser campaign with the revealed one. This time, they are giving more details about the project that will include “Offices, retail, hotels and hotel apartments”, along with the project's name in both Arabic and English next to their hotline as a call-to-action for further information. The campaign was launched during the last week of November, using a combination of billboards and uni-poles, in addition to mega-signs and double-decker poles on a large media plan with many locations distributed wisely across Greater Cairo.
