Real estate developers PRE Developments alongside Royaa Group have both released a new outdoor advertising campaign to introduce their mixed-use project Stone Street located in New Cairo to the OOH market. Stone Street is redefining the office spaces concept in Egypt, with 10 X-shaped office buildings lined up along the main access road of the project. The visuals have an elegant dark background and a concept design to introduce the real estate project to the public, changing the world around us with the Offices redefined, Shopping redefined, Location redefined and more concepts with its distance, measures and features of each according to the ad copy. Popping up on the roads during the first week of December with a huge media plan, the campaign is using billboards, double-decker poles, mega-signs, uni-poles and a butterfly double-decker in various locations across Greater Cairo.
