International flagship convenience store On The Run by Exxon Mobil Egypt has taken to the streets of Greater Cairo with an OOH branding campaign to promote the nice vibes and the care provided with their services “Where all things matter”. The best marketing strategy for brands like On The Run that established a connection with their audiences as part of their trips, stops and moments on the roads is emotional marketing strategy. Using in the background their branded colors to advertise the little things that counts visualizing different moments such as “When you’re in for the coffee” “And the barista remembers your name”, adding “When you get great coffee with a smile”, “And you get Mobile Super Plus 95 for miles” letting you know that On The Run is the place “Where all things matter” The campaign surfaced on the roads during the first week of December, using uni-poles in many locations across Greater Cairo.
