Not so long ago, Al Mansour Automotive filled Greater Cairo with its OOH campaign for Opel Insignia last May to return once again to the outdoor market with a new campaign for Opel Grandland. Reinforcing their brand name and nature; Opel is using a strong powerful ad copy to maintain that connection with their audience, making sure they got the memo about their quality; “The German quality is no joke” as they have always proved with their marketing strategy, product quality and stability in the market, adding “Spares” elaborating; “With a higher quality and a lower price” to refer to their automobile “Opel Grandland”. The campaign jammed the roads during the first week of December, using double-decker poles, billboards, mega-signs and uni-poles in many locations distributed among their huge media plan across Greater Cairo.
