In the light of the UN conference's 25th edition Climate Change Process (COP25) and as a result of the Egyptian-Emirati environmental agreement that covers a number of areas including solid waste management, environmental tourism, natural reserve management, and climate change as well as assessing the environmental impact of national projects; Ministry of Environment has launched an eco-friendly out-of-home campaign to spread “Prepare for the green, prepare for the future”. The environmental campaign is invading the billboards of Cairo, Egypt as the first of its kind to be prepared from 100% eco-friendly materials using green marketing strategy to serve their case perfectly. The visuals show different shapes of the green life that awaits us if we are willing to give more concern to the environment, such as the clean seas with its living colorful creatures, the soil's finest production and the clear air we are hoping for. Appearing during the first week of December, the campaign is using double-decker poles and uni-poles in various locations across Greater Cairo.
