Following Jefaira’s launching back in August on an OOH campaign; Inertia returns to the outdoor advertising campaign to brand themselves and tease the billboards’ viewers with their plans for the upcoming year, “Setting the scene” for 2020. Measuring every step they take wisely; Inertia’s visuals reflect their objectives, portraying the upcoming “2020” in an extremely creative way to show that they are “Setting the scene” with a set up to reflect the anticipation for the New Year, the white background refers to the new clear beginnings ahead of us. The campaign popped up during the last week of November, using billboards, mega-signs and uni-poles in many locations across Greater Cairo.
