LaSirena North Coast has launched a new OOH campaign to announce the development of the third phase of holiday resort La Sirena North Coast. Located in the area of Ad Dabaah, the project boasts a variety of facilities and services, including swimming pools, sports areas, food places, aqua park, and even a Roman theater. Following in the steps of previous projects form same group such as Palm Beach in Ain Sokhna, the project aims to become a success in the field of tourism in Sahel. With photos of the masterplan over a white background, the ads inform viewers of the payment conditions with the slogan “A Joy in the Sea”. The campaign uses uni-poles, as well as يouble-deckers, in several districts of Greater Cairo.
