Real estate developer Hyde Park Developments is back to the roads of Greater Cairo to ensure to their wide-range audience that they can “Live the moment” and “Pay over time” in their residential project located in New Cairo on a promotional outdoor advertising campaign, after their OOH appearance back in March with the same marketing strategy . Hyde Park Developments is keen on representing their ready-to-move units in the best way they could, showing their natural atmosphere and green areas around to encourage their audiences to join the elegant community. As for the ad copy, it mentions that you can “Live the moment pay over time” in a hint to their outstanding installment plan. Launched during the fourth week of November, the campaign was seen on double-decker poles and mega-signs in different locations across Greater Cairo.
