After launching The Mall in September on an OOH campaign, AlMarasem Development has released a branding outdoor advertising campaign to keep their flame on, teasing with “Life starts 2020”. Using bokeh photography technique in their dark background; the visuals look simple and luxurious, while the ad copy plays the bigger part, stating “Al Marasem Development”, “Launched 2017”, letting you know they are “Committed for others, now for you” since “Life starts 2020”. The bottom side has its hotline and social media accounts as a CTA. The campaign was launched during the second week of November, using uni-poles, mega-signs and a butterfly in various locations across Greater Cairo.
