After opening its doors for the public in September on an OOH campaign, City Centre Almaza is brought back to the OOH arena by Majid Al Futtaim Group to promote their fully-integrated services because “Everything is there” at City Centre Almaza. The one behind every joyful moment has once again grabbed our attention with the eye-catching blue and yellow colors on the billboards of Cairo, announcing that you are going to find anything you are looking for because “Everything is there” at “City Centre Almaza” according to their ad copy. Popping up on the roads during the fourth week of November, the campaign appeared on uni-poles, mega-signs, billboards and double-decker poles in various locations across Greater Cairo.
