Suez Industrial Development Company (SIDC) has launched a new outdoor advertising campaign to advertise its industrial park services in Suez Canal industrial zone, encouraging the billboards viewers to Invest in SIDC and Invest in Egypt. The visuals have shots from their live construction location to transmit a bigger picture of their services, showing how they start from nothing till they reach something huge. As for the ad copy, it elaborates their crystal clear call-to-action “Invest in SIDC”, adding “Invest in Egypt”, in addition to their hotline and website URL at the bottom. The campaign was out there during the first week of November and can be seen on uni-poles, mega-signs, billboards and double-decker poles in different locations across Greater Cairo.
