After introducing Taj City on an OOH campaign, Madinat Nasr for Housing & Development (MNHD) continues with their OOH activity to bring back Sarai in New Cairo, announcing the launch of Cavana Spring after bringing Cavana Lake to the OOH scene. Advertising lifestyle across Greater Cairo to increase their ROI, the developer is thriving for the viewers’ attention with a shade of elegant blue colors that vibes calmness and sophistication. The ad copy includes the project’s name, “Cavana Spring,” in a big font, while other visuals contain “Live the resort life in Cairo”. The bottom side has the advertiser’s name, hotline, and website URL as a CTA. Appearing during the first week of November, the campaign is using uni-poles, double-decker poles, and butterfly double-deckers in a big media plan distributed wisely across Greater Cairo.
